Just got a copy of Mark Briggs’ Journalism Next from Amazon. Don’t think I’ll actually have time to read it until this summer, but it may prove most helpful. He includes a lot of current trends in journalism. He discusses specific sites. One site I checked out is TechCrunch. On TechCrunch, I found an interesting article on the hottest new social media tool: Pinterest. It’s not the most cleanly written article, but the author reports an overwhelming number of Pinterest’s users are female. Of course, this is only Pinterest users who have liked the site through Facebook. As to the actual numbers according to gender, probably only the company knows for sure. The author does point out that even the basic concept of the site is geared to more feminine ideals as based on the site’s About page.
Getting back to Briggs’ book Entrepreneurial Journalism, I closely followed chapter three on “Making Your Money Plan.” Here are two of the bigger points I got from it:
Basically, Briggs talks about how journalists need to become increasingly aware of business aspects. Yes, good reporting skills are still important, but journalists simply can no longer ignore the business side in today’s hyper-competitive internet era. He offers many marketing terms I was unfamiliar with. For instance, the content of a website is often referred to as “creative.” In a way, content is the creative aspect of a website. A business person would struggle more with this aspect of a site.
Revenue for a site is often generated through advertising, but there are other avenues to explore and creative ways to find different ad sources. One creative example is through Google. If a person partners their site with Google, the company will cut the person a check for the number of hits Google gets on that person’s site. Briggs notes the downside with this is it’s hard to gauge how much Google is making off your site or how popular your site is in general with this arrangement.
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